Reimagine your IR Content with AI to Drive Awareness and Investment
The pace of change in investor relations continues to accelerate. As expectations shift and attention spans shrink, the pressure is on to create and deliver content that’s not just informative, but truly engaging, on-brand, and tailored.
That’s where AI can make a real difference. No longer a novelty, it’s becoming a practical ally for IR teams looking to do more with less, while raising the bar on every interaction.
Here are three ways AI can help you transform your IR content for greater reach and impact:
1. Bring Your Reports into the AI Age
Reports, presentations and earnings releases can all be reimagined as podcasts, short-form videos, or interactive web modules. Tools like NotebookLM allow you to convert written updates into audio briefings – perfect for stakeholders on the move. With Veo, you can turn static presentations into compelling video explainers that bring your strategy to life. Or use platforms like Shorthand, Turtl, or Foleon to transform your 180-page annual report into a mobile-friendly, interactive experience.
2. Reinforce Your (Investor) Brand Voice
Not all AI content has to sound like ChatGPT. In fact, several AI tools can help you reinforce your brand voice across every channel. Tools such as Acrolinx can help you analyze your content’s tone, clarity, compliance and brand consistency. Meanwhile, ElevenLabs lets you clone your CEO’s voice to deliver updates in a consistent tone. It’s no small irony that AI is making our communications sound more human!
3. Target Your Audiences With Precision
The same tools that help you maintain brand voice can also help you adapt your messaging by channel, tone or audience. Plus, today’s AI-powered translators now go beyond word-for-word conversion. Platforms like DeepL and Lilt offer context-aware localization that preserves nuance, tone and financial terminology – helping you reach international stakeholders without compromise.
From interactive podcasts to personalized messages, AI is reshaping the way IR teams communicate. The opportunity is clear – smarter content, greater impact and a more connected investor experience. Will you lead the way or be left behind?